What is SEO SEM SMM and SMO
The Internet has been viewed as a promising prospect by all businesspeople, from small, medium to large sectors. For the sake of the sales jack and get a lot of new customers, they are willing to spend to build an attractive website. But that”s just a start without a magic touch, so it needs a perfect blend of blend between SEO SEM SMM and SMO. Let”s get a closer look at the basic understanding and key benefits for a website.
A website feels “bland” without being seasoned with SEM SEO SMM and SMO. These four elements play an important role in the ranking of search engines and add value to internet users. If you do not want to waste money building a cool, flashy website, you should familiarize yourself with the basic notions of SEO optimization, SEM optimization, SMM optimization and SMO optimization.
What is SEO?
SEO stands for word from Search Engine Optimization, a process or campaign to drive a website”s ranking in search engine results, whether natural or paid. SEO campaigns will run smoothly if the website embraces a variety of elements that “likable” by search engines. In addition it needs to be supported with the accuracy of keyword selection (keywords) are minimal competitors.
Winning SEO needs to conquer two basic areas to drive ranking in search results, ie on-page and off-page. On-page optimization centers on a variety of website elements that support a web page like images, textual content and HTML code. While off-page optimization is centered on spreading more backlinks, ie links (links) to the website being optimized.
In addition to on-page and off-page, there are three SEO methods that affect the ranking of search engine results are; White hat, black hat and gray hat If you want the website preferred by Google and the like, choose white hat rather than black hat. But some SEO services companies actually offer a gray hat method where the price is more affordable than white hat.
What is SEM?
SEM stands for word from Search Engine Marketing is a type of internet marketing that deals with research, submit and position of a website on search engine results to increase the number of visitors, whether natural or paid. SEM is not just an ordinary SEO but it also carries a variety of important elements to get more traffic, ie keyword research, competitive analysis, paid listings and a number of services from search engines.
SEM has a wider range than SEO. If the main purpose of SEO get results. Search better in search engines, then SEM aims to get targeted visitors from search engines through link-shaped ads in search results in addition to natural searches to get targeted visitors to the website.
What is SMM?
SMM stands for word from Social Media Marketing is a free or paid method to get targeted traffic to website by relying on Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google and other social media network. It can be said that SMM is an effort to jack the sale value of a website through social media, whether it is free or paid via advertising.
SMM is divided into two basic areas namely Social Media Optimization (SMO) and Social Media Advertising (SMA). SMO”s main objective is to increase the number of targeted traffic to websites through social activities in the virtual world such as blogging, social status updates, group discussions, social bookmarking, viral, online reputation management, polling or user ratings, feedback, sharing and usage Photo and video sharing sites.
While the main goal of SMA is increasing the number of targeted traffic a website through advertising services from social media networks. This method requires website owners to pay for promotional advertising to appear on all users” social media pages for the sake of “sales value” and follower.
Benefits of SME & SMO SEM SEO
The main goal of a business build a website is to increase sales figures as well as get closer to consumers. However, this will work in vain if it does not do SEM optimization, SEO, SMM and SMO. There are many benefits to be gained after doing SEM, SEO, SMM and SMO optimization as summarized from various sources.
1. Traffic visits
SEM, SEO SMM and SMO aims to increase the number of traffic visits from targeted internet users, ranging from search engines to social media. These four methods are far more effective and cost effective than email marketing. By applying the right strategy, the website may be flooded with many visitors.
2. Website ranking
If you want a website more search engine friendly, then the method of SEM, SEO SMM and SMO is needed. Website rankings on search results for certain keywords are increasingly boosted up, even more likely to be at the top if they are perfectly applied.
3. Fast popular
The fastest way to attract the attention of internet users to want to visit the website through SEM, SEO, SMM and SMO. Cost is much more affordable and effective than offline promotion via print or email marketing. Positive impact on the website can be felt more quickly, although depending on the content, keywords and habits of Internet users.
4. Ease of analysis
SEM, SEO SMM and SMO allows website owners to analyze and track visitor habits so that it can potentially maximize keywords. Thus the owner can know the steps and strategies to be taken because more accurate data obtained.
The main goal of SEM, SEO, SMM and SMO is not just to increase the traffic of the visit, but to boost brand awareness or brand awareness in the eyes of internet users. The higher the website position in the search engine or social media, the more visit the internet users to the website. This also affects sales figures.
6. Effective promotion
Mastering SEM, SEO, SMM and SMO methods makes it easy for websites to promote products, content, press releases or important information that consumers need to know as soon as possible. The combination of these four methods is so powerful that it has a big effect on the effective promotion of cheap.
How important is SEO, SEM, SMM & SMO?
If you want to focus on building visitor traffic and boost sales figures, SEM, SEO, SMM & SMO optimization is required. Do not just stick to one element that tends to be monotonous. Traffic from targeted visitors not only comes from search engines, but comes directly from social media. Tasting these four elements may cost a great deal, but it”s much more effective and cheaper than any other method, right?