How Your Videos Can Become a Search Engine’s Best Friend
Videos are becoming increasingly more popular every year. No longer just a niche feature, videos keep gaining momentum among businesses and marketers.
Who view them as key tools in catching the consumers’ attention and making the products or brand known. Videos are being used extensively for promotion on social media (Facebook and Twitter) but also in email campaigns, where the recipient is far more likely to watch a one-minute clip than read one paragraph of text.
Videos are effective and convenient for the user. They are entertaining, accurate, succinct and fact-filled. Studies have shown that the vast majority of users prefer to watch a video with instructions in order to solve a product issue rather than call the support services on the phone.
As a result, the conversion rate among users who watch a video is impressive.
For businesses, this is a win-win situation. Their consumers not only convert but they are also inclined to share the video with their friends, family and colleagues. The largest portion of users, 76%, share a video if they find it entertaining, while more than half of users, 65%, share a video if they find it informational.
We consume branded videos on a daily basis. They are cleverly incorporated in emails, webpages, and social media. With industry mammoths such as YouTube and Facebook at their disposal, businesses have solid platforms. Where to present or introduce their products, tell the story of their brand, offer support for product-related problems or simply upload an entertaining video for huge audiences. More users are watching videos on their smartphones than ever before.
Also, Internet Marketers can now easily reach their customers whether these are on the go, at work, at school or on holiday anywhere in the world.
Videos don’t require as much concentration as reading a text. This is why the latter is losing in the favor of the former. Our brains have the ability to process videos much faster than reading a text. Another explanation for the success of videos is that users are more impressed and touched by something they see in a video rather than by something they read.
So, how can marketers fully take advantage of this trend to boost views and ultimately increase conversions?
*. Closed captions
These have the ability to significantly increase views in a short time. What is more, Google indexes closed captions, which means the videos have better chances to rank high in searches.
Closed captions are useful for thousands of viewers. Not only hearing-impaired customers use closed captions. These are also used by users who couldn’t listen to the audio otherwise, for instance people on a bus, in a library or at the office.
Like closed captions, transcripts also are indexed by Google, which helps the video gain more organic traffic.
Transcriptions are extremely useful for students who need an easy guide or for writers who need direct quotes.
This type of video support is also beneficial for people with hearing disabilities.
These can improve SEO and also have a plethora of advantages for the viewers. Subtitles help non-natives fully grasp the audio. They also enable consumers to watch video anywhere and anytime whether they’re in the library or in a noisy crowd.
Facebook videos with subtitles perform better and can boost views by 80%. As a bonus, subtitles enable viewers to remember the video easier.