This is just my mere experience while trying about the two giant internet mafia, I’ve no other prooves than what i stated bellow. Please, take a time to read bellow and share your own idea.
Talk about which one is better, vs. SEO. FB Ads is like talking toothpicks versus spoon.
Which is more useful than the two objects? Spoon can take a spoonful of food while a toothpick can only take a piece. Which is better ? 😀
The question is the same question can not be answered like better where is SEO with Facebook ads? Like toothpicks versus spoons, these two things can not be compared.
Spoon is better if you want to eat, but when you want to pick up leftovers between your teeth, a spoon is the worst tool you might use. Vice versa.
The same as SEO and Facebook ads …
One function is to get you ranked in search engines for specific keywords where the keywords are searched for by people actively. The other is to show your offer in front of your target audience.
The marketing type is different, the type of product that can be offered differently, the industry in which the two techniques can be used is different, and the type of traffic generated is also different.
Facebook ads are great for selling goods that have high impulse buying properties. Usually a product with cheap price, interesting, new, and has a high degree of uniqueness.
But the traffic is cold – because you get from people who are idle and scrolling-i news feed. So it is very difficult to convert into sales for a product with a price or a high level of commitment.
Please ask all the Facebook ads experts you know, and they will teach you to offer a lower-commitment offer when using Facebook advertising – the term is directed to lead magnets, its cold traffic must be first – can be used to generate transaction.
While SEO is amazingly good at selling items that are actively sought after by people, ideally items that are not easily found if not actively sought and have high margins.
SEO is a lousy tool to generate traffic on unique and new products, because you will not be able to find keywords that you can use to sell the new product. Products that are too unique are relatively difficult to sell with SEO because there is no search.
My explanation is an extreme explanation of both, and depending on how creative you are in using these two tools, it may be searched for the middle way but..
I have an example that might be perfect for my explanation. The first product is a pick up rental service. The second product is the shawl veil.
With Facebook ads, you can spend a lot of budget to advertise looking for those who need pick up.
With targeting like anything, I think it’s a bit difficult to find people who need pick-ups – because the need for pick-ups usually has to be a backlash event (eg moving houses, moving offices, bringing goods to market – warehouses) so determining the audience will be very difficult and make it A lousy tool for this type of industry.
On the one hand, SEO is the perfect tool for this type of industry. Those who need pick-up are looking for pick-ups. Just find out people who need to pick up roughly typing what keywords, make the page, rank it — voil.
While Facebook ads is the perfect tool for selling shawl veils. The price is relatively cheap, the audience can easily be on target. Live how smart you can be profiling, copywriting, budgeting, and designing, then you can sell directly to thousands to millions of people at a time, with success.
If the veil of sharing in SEO works? How many searches per month? Could rank any turnover would be less than the maximum. Ranking of many keywords was still less than the maximum. Unless the target agency or reseller. So how much is the search? The point is less effective.
Facebook ads and SEO, two tools with the same function, reach people. But the type you reach is different, making it effective for different products, businesses, and industries.
No need to compare both, because both are equally good. All depends on usage and its users.